Marketing

The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you need is love" and thanks to the rise of social media, it's not just humans looki[...]

Over-the-fence word-of-mouth was king Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with hopes of survival relied on those "Peter told me you do great work" p[...]

Word-of-mouth recommendations are still the king of all kings Conventional wisdom has necessitated that you try-before-you-buy when choosing big-ticket items. And yet, consumers are now more comforta[...]

It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to create a movement. You've got to create[...]