Marketing

Consumers have all the control now [pullquote]Instead of pounding on deaf ears with all sorts of creative marketing and sales development campaigns to "drive leads" - marketing and sales should focus[...]

The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been replaced by the "word-of-web", as consumers are increasingly referr[...]

Product, placement, price and promotion – these are the four Ps of marketing. The 4Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decad[...]

The high degree of customer loyalty which was normal in the “good old days” is now just a pleasant memory of times gone by. Now customer loyalty is disappearing in a hurry. But this is not the [...]