Marketing

There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's a pig. Let me put it another way: If your company wants to run around saying that it is green, fir[...]

[pullquote]People trust product and brand recommendations from other people more than they trust traditional media or advertising channels[/pullquote] Customer service may have always been technica[...]

Social media mishaps, failures and disasters from 2012: #1 - StubHub If you have access to a brand's Twitter account, make sure you log out before posting an offensive personal tweet. A StubHub empl[...]

Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20% off for those in states affected by Hurricane Sandy, in case they [...]