Social Media

Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the unprecedented ash crisis in Europe. While KLM embrac[...]

Social media has given consumers a whole new voice so companies better not give consumers anything bad to talk about. Taco Bell What happens when your brand gets its 15 minutes of fame on YouTube, b[...]

A single tweet, YouTube video, or Facebook post could turn as many as 30 people against a company, a survey of UK consumers published by Convergys has found. One in three people (30%) affected by bad [...]