Strategy

Consumers are changing - but many companies have not realized that. The consumer decision making process has permanently shifted – widespread access to the internet has made it easy and natural for [...]

Businesses are struggling right now, but many are simply throwing their hands up. Take the time to analyze what is going on under the hood of your business, before it's too late. Business mistakes to [...]

Lately I facilitated a discussion around the relationship between culture and strategy on LinkedIn. The many responses included rich and varied perspectives and opinions on culture and strategy, its [...]

It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to create a movement. You've got to create[...]