June 8
by Torben Rick
Categories: Social Media
Tags: Crisis Management, Social Media, Social Media Strategy.
Hurricane season in the Atlantic Ocean has officially begun. Weather experts say 14 hurricanes could be headed to the Midlands. With over a dozen named storms, state emergency management officials are thinking outside the box in order to get prepared, doing something they have never done before. Using social media, participants will be able to [...]
June 7
by Torben Rick
Categories: Social Media
Tags: Social Media, Social Media Attack.
Lately we have seen human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper. Now BP Public Relations (@BPGlobalPR) – parody account on Twitter with 134 followers – is seeking [...]
June 6
by Torben Rick
Categories: Social Media
Tags: Crisis Management, Social Media Attack.
In the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack: boycot movement on Facebook now hovering around 400 thousand fans, BP Public Relations (@BPGlobalPR) – parody account – on Twitter with 134 thousand followers, flash mob attack and the online/offline movement “We´re bringing oil [...]
June 5
by Torben Rick
Categories: Social Media
Tags: Crisis Management, Customer Relationship, Social Media Attack, Social Media Strategy.
Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based “twitstorm” when the operators of the corporation’s Facebook page took a hostile approach to critics. Environmental activist group Greenpeace has long been putting the pressure on Nestle to stop using palm oil, the production of which has been [...]