Archive for the ‘Social Media’ Category

June 8

Use social media to prepare for hurricanes

by Torben Rick No Comments
Categories: Social Media
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Hurricane season in the Atlantic Ocean has officially begun. Weather experts say 14 hurricanes could be headed to the Midlands. With over a dozen named storms, state emergency management officials are thinking outside the box in order to get prepared, doing something they have never done before. Using social media, participants will be able to [...]

June 7

Social media used to raise money for BP oil spill

by Torben Rick No Comments
Categories: Social Media
Tags: , .

Lately we have seen human rights group Amnesty International  launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper. Now BP Public Relations (@BPGlobalPR) – parody account on Twitter with 134 followers – is seeking [...]

June 6

The plugin attack against BP

by Torben Rick No Comments
Categories: Social Media
Tags: , .

In the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack: boycot movement on Facebook now hovering around 400 thousand fans, BP Public Relations (@BPGlobalPR) – parody account – on Twitter with 134 thousand followers, flash mob attack and the online/offline movement “We´re bringing oil [...]

June 5

How not to handle a social crisis

by Torben Rick 2 Comments
Categories: Social Media
Tags: , , , .

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based “twitstorm” when the operators of the corporation’s Facebook page took a hostile approach to critics. Environmental activist group Greenpeace has long been putting the pressure on Nestle to stop using palm oil, the production of which has been [...]