March 29
How to use social media for change management
How can social media be used to get the ball rolling and lead the change necessary for your organization?
Get a blog - A blog is a great way to reach people. Sure, meeting face-to-face is the best and it’s limiting. Leverage the power of a blog to extend your influence.
Be transparent - You can’t tell people everything. But you can be real.
Tell stories - Nothing, really nothing, beats a good story.
Engage and collaborate – Ask questions on your blog. Answer questions on your blog. Command and control style management is out. Welcome input!
Take polls on your blog - Surveys do serve the purpose of getting a quick read so you know where to focus your time and energy.
Don’t get spooked - Expect that some employees will respond negatively. It’s likely other people that support the change will respond on your behalf.
Demonstrate it – Nothing is more powerful than seeing it with your own eyes. Use it to capture the reasons why change is needed. Use it to capture what people think about the change – especially employees that are well connected and respected in your organization.
Get support – Work through the well connected. People in your organization talk to each other. They are influenced by each other. So every person that supports the change is progress. Ask these employees to be a guest blogger and ask them to write about the change.
Recognize those who get it – Write about these employees on your blog. Trust me – a blog post that recognizes an employee will not only set an example for what you want to see – it will build loyalty.
Make sure that you don’t end up like Bad Schandau. In 2002: Flood of the century … and it happened again 2006.
How to implement successful Change Management?
Short URL & Title:
How to use social media for change management — http://www.torbenrick.eu/t/r/qkv
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