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Avoid social media bushfire

The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation is kept in-tact are gone.

Power is being transferred to the consumer. They can refer, recommend, vote, score and comment on positively or negatively anything they feel or experience about a product or service.  And the big dose of fuel to the bushfire comes from social media’s interactively, real-time capacity to broadcast messages with unlimited reach in compelling multi-media formats such as pictures and videos taken on the go from smartphones.

Brands are being compelled to be more open, honest and transparent. Trying to hide or disguise issues on social networks is likely to fan the flames of discontent.

 

Source: Dilbert

In fear of a loss of control, many organisations are holding back on adopting social media either because they once had their hands burnt or someone else in their industry did. There are lots of examples:

And let’s not forget the the creation of malicious fake Twitter accounts – the damage they can do in short order is considerable:

No organisation can dig in and hope that the flames of social media will die down. The ones that have tried to pursue this road failed strongly:

Unlike most channels, social media initiatives call for a risk assessment – is about analysing the potential negative consequences.

If your company values its brands and consumer relationships and you don’t have a rapid social media recovery strategy, please learn from the following: Top 10+ social media disasters and Top 5+ learning’s from social media failure.

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Avoid social media bushfire — http://www.torbenrick.eu/t/r/pbw

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

View full profile

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