Flash mobs in viral video advertising
Last year, T-Mobile introduced a well-branded viral video featuring a massive cast of dancers performing a spontaneous-yet-choreographed dance routine in London’s busy Liverpool Street station that have scored more than 20 million views and collected more than 17.000 comments.
Like many other successful guerrilla/viral campaigns, the “making of” was part of the buzz, to generate more discussions about it:
Flash mob mission accomplished!
Short URL & Title:
Flash mobs in viral video advertising — http://www.torbenrick.eu/t/r/son
