The dog’s twitter failure – a lesson in crisis management
Don’t fire employees and leave them in charge of the corporate twitter account
HMV has fallen in tough times and had to make some of its staff redundant . As you’d expect, the employees being made redundant didn’t appreciate this and those who had access to the company’s Twitter account and voiced their anger about being made redundant.
HMV’s official and verified Twitter account sent out the following tweet:
We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring
This tweet went viral with over 1,300 retweets in 30 minutes and was followed by 7 others, which told the world what was happening behind closed doors:
What seems shocking is that HMV didn’t realize ahead of time that it had left the power of its social media accounts in the hands of a young woman it was letting go.
One of the most entertaining tweets that came through before HMV took back the account and deleted the offending tweets:
Just overheard our marketing director (he’s staying, folks) ask ‘How do I shut down Twitter?
What can we learn
Don’t fire employees and leave them in charge of the corporate twitter account.
Short URL & title:
The dog’s twitter failure – a lesson in crisis management — http://www.torbenrick.eu/t/r/nah
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