Social Media

Akio Morita, co-founder of Sony, once said: We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita actual has developed very successful prod[...]

Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can be invaluable to a brand and a bu[...]

Are your customers asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall: Is There Anybody Out There? In today’s competitive world, a company’s reputati[...]

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the pres[...]