Social Media

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Face[...]

Customers have in many ways taken control away from brands – turning their passions, or voice consternation over what they see as unfair company practices, into web content that catches fire – and[...]

Technology has changed the way crisis management have to be handled. Every crisis is different, and there is no simple set of rules about how to use social media in these situations. But a number o[...]

Social media isn’t as easy as it looks - Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’[...]