Social Media

More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it's not always so easy. [...]

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial di[...]

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations in dealing wi[...]

“Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity? It depends on how the company responds on whether or not it hu[...]