Social Media

BP actually seems to be using its website and traditional means of communication quite well, given the circumstances of the oil spill in the Gulf of Mexico. But in social media they are the proverbial[...]

Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the unprecedented ash crisis in Europe. While KLM embrac[...]

We now operate in a world where hundreds of millions of people are seamlessly connected through devices and the Internet - sharing billions of pieces of content, information and experiences on a daily[...]

Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK did. The Vodafone Twitter account Tweeted thi[...]