Wake up call – is your company the next target
We are living in interesting times indeed. Geo-political revolutions throughout the Arab world, social justice protests in Israel, the tsunami in Japan that disrupted many global supply chains, financial crises and economic uncertainty,
But that is not the only challenge the business world is facing. Customers are voicing their opinions about companies they do business with, as constituents voice their displeasure about the poor job their leaders are doing on their behalf.
The following incidents caught executives by surprise as specific cries against corporate actions rallied the hearts, minds, and activity of thousands in revolt against insensitive corporate interests.
- BP – the Deepwater Horizon oil spill
- Facebook – unfriend coal
- Nestlé – using palm oil from companies that where trashing Indonesian rainforests
- Bank of America – repeatedly raising interest rate
- BNP – radioactive investments
- Taco Bell – seasoned beef
- United Airlines – united breaks guitars
- Intel – minerals mining in the Congo
- Shell – environmental transgressions in the Niger Delta region of Nigeria
What’s perhaps most interesting is that these recent revolutions and crises are being fueled and enabled by the reach and connectedness of internet based social media.
So the question is, will your organization lead the next revolution in your marketplace, empowering and giving voice to the latent motivations of your customers, or will it become a victim of a more agile, more united group of customers who will self organize around their collective needs and jobs, leaving your outdated organization in their wake?
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Wake up call – is your company the next target — http://www.torbenrick.eu/t/r/iur
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