A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices
Social media harnessed the support – and donations – of millions after the devastating Haiti earthquake.
A viral communication wave that swept Facebook and Twitter generated awareness and prompted donations for the Haiti and Chilean earthquakes.
But internet users do not only respond to global emergencies – on a growing scale internet users are tapping social media sites to seek support for political causes and voice consternation over what they see as unfair company practices:
- Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page. They wanted Intel to pledge its support for a congressional bill that would restrict the import of “conflict minerals” that contribute to fighting in the war-torn country
- Human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper
- Nestlé, maker of Kit Kat, was attacked by Greenpeace for using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a frontal assault with prepared assets such as off-brand logos, detrimental videos, and called for their Twitter followers to attack Nestle’s Facebook page
- Hewlett-Packard, which released a web camera that supposedly track people’s faces – always keeping them centered on screen – got slammed when a buyer posted a video claiming that the product doesn’t recognize African American faces. The video, posted under the title “HP Computers Are Racist”
- United Airlines repeatedly refused to listen and take corrective action after damaging the guitars of Dave Carroll. He eventually wrote a song in response, that has been viewed than 8,4 mill. times on Youtub and had untold damage to United. Now known as the “United Breaks Guitars” phenomenon
- Air Canada damaged a wheelchair – special motorized chair – belonging to 10-year-old passenger Tanner Bawn fighting muscular dystrophy. As soon as word hit Twitter that the wheelchair was damaged in transit, the outraged messages started to fly. “So. @aircanada killed Tanner’s wheelchair. We’re now stuck at La Guardia. Twitter exploded with support for Tanner
- Bank of America rewarded one of their customers loyalty by repeatedly raising interest rate – than the customer turned to YouTube
- Greenpeace activists in a number of European countries called on the international bank BNP Paribas to “stop radioactive investments”, including its plans to fund an obsolete, dangerous nuclear reactor in Brazil
- Greenpeace also launched the “Unfriend Coal” targeting Facebook
- Don’t use a political and human situation that many people are concerned about, to market products and services – Habitat and Kenneth Cole did forget that
And let us not forget BP – a chapter of its own:
- A Facebook group called “Boycott BP,” it’s urging a worldwide boycott of all BP brands and services
- An anonymously managed Twitter account – BP Public Relations (@BPGlobalPR) – that makes glib comments, purportedly on BP’s behalf
- Flash mob attack against the BP station on Houston and Lafayette in New York City
- “Closed. Moving beyond petroleum” – Greenpeace shut down every BP petrol station in London
- YouTube users are uploading a steady stream of videos – about the oil spill – that use humor to express their anger about BP
- Greenpeace, initiated a “Rebrand the BP Logo” contest
- The Black Oil Firefox plugin that aims to black out all mentions of BP across the web
- “The Halloween attack” – LI’s Fun World, known for creating the costume used in the movie “Scream”, has created “bad planning,” a costume that parodies the Gulf of Mexico oil spill
- And the Lady GAGA (Bad Romance) remake song “Big Oilmance“
In the current social media ecosystem, it’s critical to have a crisis management plan in place to mitigate potential problems.
Short URL & Title:
Social media sites used to channel anger and frustration — http://www.torbenrick.eu/t/r/tri
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