Business Improvement

Expecting resistance to change and planning for it from the start of your change management progamme will allow you to effectively manage objections. Understanding the most common reasons people objec[...]

Akio Morita, co-founder of Sony, once said: We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita actual has developed very successful prod[...]

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the pres[...]

Companies love positive feedback - they post it on their website and use it as marketing fodder. But what about when feedback is, well, less than pleasant? What can you do with a handful - or more - o[...]