Customer Satisfaction

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business a[...]

So you messed up. Big. How do you explain your company's misstep to the public? Back in july 2011, Netflix raised its rates by 60 percent for customers who subscribe to its DVD and streaming video [...]

We are living in interesting times indeed. Geo-political revolutions throughout the Arab world, social justice protests in Israel, the tsunami in Japan that disrupted many global supply chains, finan[...]

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the pres[...]