Customer Satisfaction

It’s no secret that customers around the world are using social media voicing their opinions about brands they like (or dislike). That's why more and more companies are turning to Twitter to help cu[...]

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial di[...]

It's no secret that more customers around the world are using social media to stay in touch with friends and family. And many of those same customers are either voicing their opinions about brands the[...]

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and [...]