Marketing

The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500 companies and their disappearing lifespan: Fifty years ago, “milking the cash c[...]

If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of caution is that all businesses are suffering from a more serious and endur[...]

Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes wrong in social media due to lack of a tiny bit of research. A[...]

Do you want backlash and negative comments from customers? Than use a national tragedy to promote your products. Some marketing ideas are so unquestionably bad it's hard to believe there were peopl[...]