Marketing

Disruptive change is not the only element that can bring companies in trouble. It seems that lack of communication can play an equally important role. Let's have a look at three companies: Nokia Fo[...]

Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I've seen. At first look, the video appears to be a prese[...]

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show of[...]