The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“. Word […]

Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I’ve seen. At first look, the video appears to be a presented in the typical YouTube video format. But it’s not what it seems. The video, along with the title, stats, and other suggested videos displayed on […]

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take […]

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn […]

The “Mom and Pop” businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening relationships with customers. The customers and the businesses valued those relationships because “Mom and Pop” offered convenience. They listened to their customers and used their suggestions to improve the business. They provided great […]