Social Media
Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and [...]
Read moreMaybe 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with the Middle East. CNN’s senior editor of Middle Eastern affairs, Octavia Nasr[...]
Read moreAs more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplac[...]
Read moreWhen most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of soc[...]
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