Social Media

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business a[...]

Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I've seen. At first look, the video appears to be a prese[...]

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show of[...]

Akio Morita, co-founder of Sony, once said: We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita actual has developed very successful prod[...]