Social Media

Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can be invaluable to a brand and a bu[...]

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the pres[...]

Customers have in many ways taken control away from brands – turning their passions, or voice consternation over what they see as unfair company practices, into web content that catches fire – and[...]

Technology has changed the way crisis management have to be handled. Every crisis is different, and there is no simple set of rules about how to use social media in these situations. But a number o[...]