Social Media

It’s no secret that customers around the world are using social media voicing their opinions about brands they like (or dislike). That's why more and more companies are turning to Twitter to help cu[...]

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial di[...]

During the unprecedented ash crisis in Europe KLM used social media quit actively to inform about an ongoing situation. They used Facebook, Twitter and YouTube as a crisis communication channel. No[...]

It's no secret that more customers around the world are using social media to stay in touch with friends and family. And many of those same customers are either voicing their opinions about brands the[...]