Social Media

Human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company She[...]

Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Gree[...]

There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot[...]

It took BP some time - Social media and the oil spill disaster - to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. [ca[...]