Social Media

The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to communicate with customers in more ways than ever, but they need[...]

Many companies today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales. A properly implemented social media strategy can i[...]

The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation is kept in-tact are gone. Power is being transferred to the consumer. Th[...]

Almost two years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP has now agreed to settle lawsuits from thousands of fishermen who lost work [...]