Social Media

In recent years, Michael Jackson and Amy Winehouse's deaths sparked an immediate and drastic uptick in their record sales. Whitney Houston's passing has had a similar effect on her music. Sony came[...]

The creation of malicious fake Twitter accounts can detrimental to companies - the damage they can do in short order is considerable. Thats why companies need to have a strategy for dealing with fake [...]

It is time again for an another social media failure - this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect was replying to [...]

Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a T[...]