Social Media

This is what a social media fail looks like: 900+ comments and no response from VW. [caption id="attachment_26175" align="aligncenter" width="597"] Is this what social media fail looks like - VW UK[...]

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we learn from the many s[...]

Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way. Sometimes brand[...]

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business a[...]