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Everyone wants to jump on the social media bandwagon these days. How to make the most of social media?

1. Speak to your customers’ core interests. Don’t rely on marketing gimmicks
2. Put your audience in the driver’s seat. Find ways to get your customers involved in decision-making
3. Use media to deliver value and services. Social media isn’t just a marketing tool

And make sure you don’t use #hashtags like Habitat!

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5. Need social media guidelines