Social Media

Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question and answer sessi[...]

Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse. Following an announcement that it was raising prices by 9.[...]

Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes wrong in social media due to lack of a tiny bit of research. A[...]

What would you do if an airline lost your luggage? What would you do if an airline lost your luggage? Complain to a manager? Send them an angry email? Take it to Twitter? Fed up with the way Briti[...]