Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest …

With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous …

Don’t joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to Justine Sacco, a senior P.R. person for corporate giant …

America’s biggest bank – JPMorgan Chase & Co – had to cancel a planed Q&A session on Twitter:   What happened? JPM announced its plans to hold a question and answer session on leadership and …

Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes wrong in social media due to lack of a tiny bit of research. After years of …