Month: August 2013

Marketers need to recognize that a social media presence is not a billboard - it's not an empty space that you can buy and slap your message on. When you engage in a social media campaign, you're join[...]

Can you imagine opening the door these days to your neighbor standing there asking to share a cup of sugar? Or is it just a remedy from the old days? Connecting neighbors to share Nowadays there are[...]

Where there is trust, there can be collaboration In the sharing economy building trust - along with convenience - is one of the biggest factors. The fastest growing startups in the sharing economy ar[...]

Don't need a drill Hamburg - Germany's 2nd largest city - has 1.800.000 inhabitants. How many drills are there in this city? Probably orders of magnitude more than we actually need. But what many [...]