Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of...
Marketing Strategy
The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's...
Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“....
