Customer Relationship

Com­panies these days must under­stand that every­body has a voice. So the best way to avoid a pub­lic rela­tions night­mare is to give great cus­tomer ser­vice right out of the gate. “It’[...]

Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and [...]

A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape, luring the crowds to them [...]

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of soc[...]