Customer Relationship

Nestle [caption id="attachment_26371" align="aligncenter" width="365"] How not to handle a social crisis[/caption]   Food giant Nestle, already under pressure from environmentalists, becam[...]

It took BP some time - Social media and the oil spill disaster - to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. [ca[...]

BP actually seems to be using its website and traditional means of communication quite well, given the circumstances of the oil spill in the Gulf of Mexico. But in social media they are the proverbial[...]

During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communic[...]