July 27

Transparency in a social media age

by Torben Rick No Comments
Categories: Strategy
Tags: , , , , .

Internet access provides consumers with endless amounts of information at their fingertips - it’s all a search and a click away. And since this information has become available, we have become much smarter consumers. We care more about what’s in our food, what effect our actions have on the environment and so on. If a [...]

June 16

Educate employees about the use of social media and its impact

by Torben Rick No Comments
Categories: Social Media
Tags: , , , .

Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat, was attacked for using palm oil from companies that where trashing Indonesian rainforests Shell was attacked by human rights group Amnesty International for [...]

March 3

Negative link under your company name can destroy profits

by Torben Rick No Comments
Categories: Customer Service
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If you search for “Vordingborg Køkken”, then you will find as #2 with the heading “NEVER USE Vordingborg Kitchen” a side that is - let just say - “critical” to Vordingborg kitchens. How much it actually cost the company in lost revenue is difficult to make up, but good publicity is it certainly not. Vordingborg [...]