July 27
by Torben Rick
Categories: Strategy
Tags: Crisis Management, Reputation Management, Social Media Strategy, Social Media Trend, Strategy.
Internet access provides consumers with endless amounts of information at their fingertips - it’s all a search and a click away. And since this information has become available, we have become much smarter consumers. We care more about what’s in our food, what effect our actions have on the environment and so on. If a [...]
June 16
by Torben Rick
Categories: Social Media
Tags: Crisis Management, Reputation Management, Social Media Attack, Social Media Strategy.
Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat, was attacked for using palm oil from companies that where trashing Indonesian rainforests Shell was attacked by human rights group Amnesty International for [...]
March 3
by Torben Rick
Categories: Customer Service
Tags: Customer Satisfaction, Customer Service, Reputation Management, Social Media Attack.
If you search for “Vordingborg Køkken”, then you will find as #2 with the heading “NEVER USE Vordingborg Kitchen” a side that is - let just say - “critical” to Vordingborg kitchens. How much it actually cost the company in lost revenue is difficult to make up, but good publicity is it certainly not. Vordingborg [...]