Many ecommerce sites leverage social channels to make it even simpler for customers to purchase their products. 1-800-Flowers has taken this idea to the max. It was the first ecommerce site to launch a Facebook store, allowing customers to browse and purchase its products directly through Facebook. 1-800-Flowers may be an extreme case, but ecommerce [...]

What is Social Media? Have a look at this great video: “What the HELL is social media” - explains in 2 minutes using 10 key facts why brands need to take notice of social media:

Microsoft Advertising has released a B2B Social Media White Paper, based on their experiences using social media. The social media topics the white paper describes are: Listening, blogging, Twitter, Facebook, social media at live events, social media and search engines. The most important part of the white paper is the final section where the Microsoft [...]

Due to social media things have really changed when it comes to ensuring or even increasing visibility. James Snider had to realize that: “I was in international technology marketing for 15 years. I’d written articles, been quoted by the press, had dozens of press releases with my name in it, but still, the day after [...]