Month: March 2012

Akio Morita, co-founder of Sony, once said: We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need, and will want, and make sure we're there, ready[...]

Business ideas can come from anywhere As the modern business environment continues to evolve into a more complex and competitive landscape, it’s become increasingly important for companies to tap i[...]

Customer revolt against Twinings As social media grows more and more users are learning how it can be used to group together over a single cause and use "pester power" to fight against companies. [...]

Change has become different Many companies have had some tough years with recession, increased competition, changing consumer behavior, rapidly shifting technologies and emerging disruptive business [...]