Month: May 2013

Organisational alignment as competitive advantage When employees and leaders have the same view of the culture, employee engagement metrics (including satisfaction, commitment, likelihood of recomm[...]

With the influence of the internet, new technology and the rise of digital marketing, a number of retailers are struggling to keep up. What will be next? Will it be virtual stores based on QR that [...]

The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's a pig. Let me put it another[...]

A storm of social media protest Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook, YouTube etc. T[...]