Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to...
A bad experience shared on the Internet can travel Perhaps the most important component for business leaders to understand in a social world is "experience". A bad experience shared on the...
Can bloggers force companies to their knees Dissatisfied customers can send businesses to their knees on the internet with hate pages that reaches the top of search results on Google....
Obscene Twitter update Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK...
Social media has given consumers a whole new voice so companies better not give consumers anything bad to talk about. Taco Bell What happens when your brand gets its 15...
