Business Improvement

The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search and review sites consumers have finally taken control of th[...]

Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now just a pleasant memory of times gone by. Now customer loyalty is disappearing in[...]

The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500 companies and their disappearing lifespan: Fifty years ago, “milking the cash c[...]

Is harvesting new products and services ideas from customers going to be the norm in the future A study from The Economist Intelligence Unit shows that many senior executives expect customers to ove[...]