Business Improvement

Akio Morita, co-founder of Sony, once said:   We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita actual has developed very succe[...]

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the pres[...]

Companies love positive feedback - they post it on their website and use it as marketing fodder. But what about when feedback is, well, less than pleasant? What can you do with a handful - or more - o[...]

Interact with customers No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability to [...]