Marketing

Consumers have all the control now [pullquote]Instead of pounding on deaf ears with all sorts of creative marketing and sales development campaigns to "drive leads" - marketing and sales should focus[...]

Product, placement, price and promotion Product, placement, price and promotion – these are the four Ps of marketing. The 4Ps of marketing, also known as the producer-oriented model, have been us[...]

Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now just a pleasant memory of times gone by. Now customer loyalty is disappearing in[...]

The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500 companies and their disappearing lifespan:   Fifty years ago, “milking [...]