Marketing

Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of caution is that all businesses a[...]

Backlash and negative comments from customers Do you want backlash and negative comments from customers? Than use a national tragedy to promote your products. Some marketing ideas are so unquestio[...]

The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's a pig. Let me put it another[...]

[pullquote]People trust product and brand recommendations from other people more than they trust traditional media or advertising channels[/pullquote] Customer service may have always been technica[...]