Top 6+ learning’s from social media failure

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way.

What can we learn from the many social media failures?

• Don’t abdicate responsibility for your social media accounts. When you hand the daily management of these profiles to a third party, you must ensure that they are operating to your guidelines and expressing the values of your brand – example: Chrysler
• Don’t jump on the twitter trend bandwagon to get more attention for your brand. At best it cheapens the brand and makes it look like it needs to piggyback a hashtag for attention – example: Kenneth Cole, Gap and Habitat
• Don’t use use a political and human situation that many people are concerned about, to market products and services – example: AT&T
• Don’t use a hasttag that already for something completely different #WTFF – example: Burgerking

Learning’s from social media failure – Burger King #WTFF

• Don’t SPAM to promote products – example: Toyota
• Don’t exploit controversial situations to promote the brand – even if you think it’s funny, others won’t – example: Gilbert Gottfried
• Don’t post anything to anyone via social media that would reflect poorly on the brand if it was retweeted or shared online – example: Vodafone

and:

• Do check that your social media team have the proper procedures in place. What password security systems do they use? How do they handle switching between accounts? – example: American Red Cross

Learning’s from social media failure – American Red Cross – Corporate Twitter Failure

• Do your research before you tweet. Don’t opine before you are fully informed – example: Entenmann
• Do make sure that your social media and marketing efforts reflect what’s going on in the business as a whole. Be aware of any potential hot topics and be ready to remedy any disquiet
• Do use social media as an integral part of marketing rather than an afterthought – example: Netflix

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