Social media isn’t as easy as it looks - Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency. The post read: “I find it ironic that Detroit is known as the #motorcity and yet no one [...]

More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it’s not always so easy. Businesses that focus only on implementing social media technologies rather than on how to use social collaboration for business success often [...]

And the social media world erupts again … this time over a tweet on fashion designer Kenneth Cole’s (Chairman and Chief Creative Officer) account: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC” Kenneth Cole decided to play off the trending hashtag [...]

The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]