July 10

Better stick to corporate social media policies

by Torben Rick No Comments
Categories: Social Media
Tags: .

Maybee 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with the Middle East. CNN’s senior editor of Middle Eastern affairs, Octavia Nasr, was shown the door after sending a tweet that expressed respect for the Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah. Despite a lengthy explanation of her [...]

July 4

Need social media guidelines

by Torben Rick No Comments
Categories: Social Media
Tags: , , , .

As more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplace. Social networks, if used correctly, can be a powerful tool. But it needs guidelines to cover on-line interaction with customers. Why? Employees will have a clear [...]