With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous …

Marketers need to recognize that a social media presence is not a billboard – it’s not an empty space that you can buy and slap your message on. When you engage in a social media campaign, you’re …

Many company’s have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a Twitter …